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Tony Robbins

The biggest name in the business. Stadium events, state change and decades of bestselling books.

Known for

Awaken the Giant Within; Unlimited Power; Unleash the Power Within

In The Secret

No

Core idea

Change your physical and emotional state first, then decide and act massively

Sells

Live events from a weekend to a week, coaching, audio programs and books

Status

Active

What he teaches

Robbins built his method on the idea that your state, how you hold your body and where you put your focus, decides what you do next. His events are designed to prove it to you physically: loud music, hours on your feet, and at Unleash the Power Within a walk across hot coals.

Underneath the spectacle is a consistent framework. People are driven by a small set of human needs, by the meaning they give events, and by the standards they refuse to drop.

What he sells

The books and older audio programs are the cheapest route and hold most of the ideas. Events run from an entry-level weekend to the longer and much more expensive Date With Destiny and Business Mastery, and there is a coaching arm above those.

Where it stops

The most common report from attendees is the same one: an extraordinary weekend, then a fade. Robbins teaches follow-up rituals, and those who keep them do better. The event sells the peak. Keeping it is left to you or to paid coaching.