Russell Brunson
Co-founder of ClickFunnels and the internet's most prolific teacher of sales funnels.
- Known for
- ClickFunnels; DotCom Secrets; Expert Secrets; Traffic Secrets
- In The Secret
- No
- Core idea
- Lead a visitor through a sequence of offers, each one a step up in price
- Sells
- ClickFunnels software by subscription, books, challenges, coaching and an annual event
- Status
- Active
What he teaches
Brunson teaches how to sell online: the free offer, the low-priced first purchase, the upsell, the webinar, the high-ticket program. He draws heavily on old direct-response advertising and is a collector of classic personal development books, Napoleon Hill's in particular.
What he sells
The books are often offered free plus shipping, and they are good. Be aware that the checkout is itself a funnel, with several upsells after the first click. The core product is the ClickFunnels subscription. Above it sit paid challenges and coaching programs at rising prices.
Where it stops
Everything he teaches leads back to his software. The methods work for people with something to sell and the persistence to test it. Many buyers pay the subscription for months without launching anything.
The verdict
Read DotCom Secrets to understand how you are being sold to everywhere online, including by him. Subscribe to the software only when you have an offer ready.
If the problem is not knowing what to do
Business teachers assume that once you know the steps you will take them. If you already know the steps and something in you keeps not taking them, that is a different subject. The best free training we have found on it is Your Wish Is Your Command.
Get the free audio and e-bookAffiliate link. Read our full review, including the record on its author.
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